Could it be that the only people going to church are those who already know about God? Could it be that everyone else has little or no interest in spending an hour on Sunday morning to participate in a gathering with strangers? Do you think we need to re-frame what we're doing? Hmmm.
I suspect that if I had invited someone at Starbucks last Sunday morning to come to church with me that I might have had various responses:
"What's my value add to attend church?" (A friend of mine actually asked this question once upon a time.)
"I don't know anyone there."
"Church isn't for me." (What's the implication there? Who is it for?)
Recent research indicates that people think Jesus is cool but church and Christianity is not. In general, people like Jesus and think that he is loving and approachable. Christians on the other hand are viewed as judgmental, critical and exclusive.
Maybe Christianity needs a re-branding campaign. I'm in a "Theology and Pop Culture" class at Fuller this quarter. We were given the task of re-branding Christianity. Here's one of our ads (what do you think?):